TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

OUR COMPANY

CEO speech

In 1860, Edouard Heuer, a young Swiss watchmaker, founded his own workshop, the Edouard Heuer & Co Watches Company, in St-Imier, Switzerland. Edouard had an obsession: to master time and explore the tiniest fractions of this mysterious and mystical dimension with complicated mechanical instruments.

Since then, TAG Heuer is the world leader in prestigious and high-precision chronographs. It is the only Swiss watchmaking company using its own mechanical chronograph movements to master 1/10th, 1/100th, 1/1,000th and 5/10,000ths of a second. Thanks to a relentless quest for innovation, a passionate pioneering spirit and an uncompromising determination to push the boundaries of mechanical watchmaking, Edouard’s dreams have been turned into reality by a dynasty of pioneers: himself, his son, grandsons and great-grandson, Jack Heuer. One of the most innovative Swiss watchmakers ever, Jack has filed many major patents as well as introducing breakthrough innovations such as the first-ever self-winding mechanical chronograph, the legendary Monaco Chronomatic 11, in 1969.

Today, our watchmakers and engineers stay true to Jack’s passion for innovation by constantly challenging conventional wisdom and taking the Brand to unsurpassed levels of precision. The game-changing TAG Heuer Carrera Mikrogirder 10,000 Concept Chronograph introduced in Basel 2012 is a magnificent tribute to Jack’s vision and inspiration. It is the first ever mechanical chronograph capable of capturing and displaying 5/10,000ths of a second. This new milestone in watchmaking won the prestigious Aiguille d’Or at the Grand Prix d’Horlogerie de Genève in 2012, the highest Award in luxury watchmaking. As testimony to this unique expertise and our contribution to the legend that is Swiss watchmaking, TAG Heuer has been awarded no fewer than 8 Awards at the Grand Prix d’Horlogerie de Genève in the past 11 years.

In 2013, TAG Heuer is entering a new era. First, as a tribute to 50 years of Carrera, the Brand is launching a new serie of timepieces featuring an exclusive in-house movement, Calibre 1887. Motor racing belongs to TAG Heuer DNA more than ever. The 30-year-long partnership with McLaren is the perfect symbol of this tight link. Adrenaline and racing, passion and avant-garde, are values TAG Heuer will pass to its customers through the bold timepieces it creates.

Last but not least, Jean-Christophe Babin, the Brand’s charismatic CEO for the last 13 years, during which he has played a key role in turning the company’s fortunes around, is stepping down, to be replaced as CEO by myself, Stéphane Linder. The vision goes on. As the new leader of the brand, I will stay absolutely true to the same obsession with ultimate quality and timeless styles as Edouard Heuer, in 1860. I will ensure perfect continuity of leadership, in order to maximize all the energy and dynamism of TAG Heuer, a legendary brand that I am so passionate about.  

 

Stéphane Linder  
President and Chief Executive Officer