TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

CRISTIANO RONALDO THE PERFECTIONIST

A UNIQUE ROAD TO SUCCESS

"I never tried to hide the fact that it is my intention to become the best."

Before Cristiano Ronaldo, you might have dreamt about being the best in the world. But you never dared say it out loud. You kept quiet and followed the rules - or you sat on the bench.

After him, you learned to take risks and make your own rules. To not just play where and how the coach told you, but to sniff out your own prey, attack weaknesses in the defense that only you could see and feel, and never crack under pressure.

...LIKE TAG HEUER’S

Cristiano Ronaldo is born to break all the records. His motivation is to win at every occasion to challenge the human statistics.
His nickname, CR7, comes from the letters of his name and his jersey number for club and country — Manchester United first, Réal Madrid now, Portugal forever.

Born in Madeira in 1985, he shared a single room with his brother and two sisters, and now occupies, alone, the top spot in world football. What sets him apart is not his size, skills and speed, but that he works harder than anyone, on and off the field. Three thousand abdominal crunches per day. Sprints at over 33 km/h— the fastest in football. The most expensive player in history, winner of two FIFA Ballon d’Or, architect of an astounding 69 goals and 17 assists in 59 games in 2013, Ronaldo represents the apotheosis of the modern game. Fearless in his determination to break every record and win every honour, he is, like TAG Heuer, a path-breaker, a Time Changer who refuses limits and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.