TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

Fangio EL MAESTRO

A UNIQUE ROAD TO SUCCESS

"You should always strive to be the best, but you should never think that you already are."

Before Juan-Manuel Fangio, Formula 1 drivers in their mid-30s were considered too old to win a single race, let alone a World Championship.

Fangio didn’t get his first F1 start until he was 37. He went on to win five World Championships, proving once and for all that age doesn’t matter, only grit and talent, a desire to be the best, and an ability to never crack under pressure.

...LIKE TAG HEUER’S

Fangio became a legend by winning the World Championship of Drivers five times. A superlative track record achieved by the greatest displays of skill and daring ever seen; the greatest driver of all time.
Like TAG Heuer, he redefined the limits of his field and never cracked under pressure. His first race, at 18, in 1929, was on a dirt road in his native Argentina, behind the wheel of a Ford taxi. Soon he was winning the most dangerous endurance circuits ever raced, 10,000 kilometres on snaking roads with no pit stops or mechanics across the spine of the Andes, from Buenos Aires to Lima, Peru, and back again...

The glamour of Grand Prix lured him to Europe, thus beginning the most impressive career in motorsports: 24 World Championship Grands Prix from 52 entries, 29 pole starts, 48 front row starts—all three stats unequaled to this day. He also racked up the most World Championships with the most teams—Alfa Romeo, Ferrari, Mercedes and Maserati. It was in a Maserati that he suffered his worst moment, a somersaulting spinout into a dirt bank at Monza in 1952 that snapped his neck. The crash was caused by fatigue, not because of age, but because he had driven non-stop from Paris the night before, having missed connections following a race in Belfast. Near death, he held on and clawed back, returning to the Grand Prix the following season and finishing second overall. Four more World Championships followed, capped by his last in 1957, at the age of 46. He was still driving into his 80s: when his driver’s license was revoked because of age, he challenged the licensing department to a 400km race between Buenos Aires and Mar del Plata. Guess who won. El Maestro, the path-breaker, a man driven, like TAG Heuer, to pursue greatness, to refuse limits, and never crack under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.