TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

Haute Horlogerie

A rich and specific culture. A professional ethic. An all-consuming passion.

Where the enduring expertise of the artisan confronts the trailblazing imagination of the engineer.
Where knowledge and know-how  meet and embrace a living history, centuries old.

 

At TAG Heuer, artisans work hand in hand with engineers to reinvent the future.
Different disciplines, one impulse.
• To open eyes wide.
• To set records, then smash them.
• To shock those who say no into seeing yes.
• To lure time and space, fractions of the immeasurable and unbounded, into their most breathtaking configurations.
More precisely: to be the best and the fastest, the most accurate and the most avant-garde.

 

This is Haute Horlogerie by TAG Heuer, a state of mind that exploits, side by side, the pioneering achievements of 17th century watchmakers and the most awe-inspiring technologies of today.

TAG Heuer haute horlogerists do not reproduce the amazing achievements of their predecessors — the beautiful minds who set the conventional rules of classical haute horlogerie. Instead, byadopting and adapting the innovative approaches of their forerunners, and pushing these to theouter limits of the possible, they create the classics of tomorrow.

 

Through this visionary heritage, TAG Heuer has earned an asserted legitimacy as the acknowledged master of the technological vanguard of haute horlogerie. The brand’s strongly defined personality is esteemed by peers and fine watch connoisseurs alike.

 

This unique character has engendered the most innovative watches and chronographs ever created. TAG Heuer’s MIKROTOURBILLONS is one of them.