TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.



"From the start, I set my sights high. I didn’t care what people thought. I wanted my work to speak for itself, and totally silence the critics."

Before Jean-Michel Basquiat, the line between street art and ‘real’ art was uncrossable. Graffiti was defacement, a form of vandalism.

After him, street art became gallery art, one of contemporary art’s hottest commodities. His meteoric rise to the top, however, never got to him; he never cracked under the pressure of the art market, or changed his intense commitment to painting. For him, art was, always, everything.


Just as Basquiat challenged conventional aesthetics by bringing street graffiti into the gallery, TAG Heuer challenged watchmaking aesthetics.
He was never going to accept the categories and limits that others wanted to impose upon him, even if it meant going too far, too fast—and dying too young. He was never going to be just another Brooklyn kid with a spray can who thought he had something to say...

The streets were his roots—sleeping on park benches from the time he was 15—but Picasso and Warhol were his peers, and immortality his destiny. Born in 1960, dead of an overdose in 1988, Haitian, Puerto-Rican, American, black, but always more than the sum of these parts. A provocateur. A performer, A musician. A writer. And, above all, an artist, a painter who put every ounce of energy and ambition into his work, into complex constructions of text and image—800 in all—that changed the way the world looked at and thought about painting. His canvases – ironic, iconic, politically astute, socially aware – caught the adrenaline-fueled spirit of an era and made him a star—the dreadlocked wild child in paint-splattered bespoke suits who showed in major galleries and museums around the world. But his dedication to his craft—to working every day—never changed. It only grew, along with his vision and talent. Which is why he is the perfect TAG Heuer Ambassador. Because just as Basquiat challenged conventional aesthetics by bringing street graffiti into the gallery, TAG Heuer challenged watchmaking aesthetics. Like TAG Heuer, he was a path-breaker who refused limits and, no matter what, never cracked under pressure.



For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.