TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

JENSON BUTTON THE KNIGHT

A UNIQUE ROAD TO SUCCESS

"Whatever you do, whatever sport you play or job you perform, if you want it hard enough, it’s yours."

Before Jenson Button, drivers with his matinee idol looks and charm weren’t taken seriously. They were thought to lack the requisite gravitas—the mental strength and drive it takes to push past the crowd and seize the crown. Since him, drivers are judged by the quality he so ably possesses: an ability to win, and never crack under pressure.

...LIKE TAG HEUER’S

Jenson Button is the smoothest driver in Formula 1, with impeccable racecraft and an uncanny feel for what even the biggest corner requires.
He demonstrated this when he started in karting at the age of eight, and when he won his first Grand Prix in 2006, and when he wracked up six victories in the first seven races of the 2009 season and became World Champion—cooly poised in his steering,...

perfectly coordinated in his gearing, superbly graceful in his throttle moves. He still shows it every time he puts himself behind the wheel of his 750hp McLaren Mercedes and guns it to speeds topping 200 mph. Now in his 15th year in Formula 1, with 15 wins and 50 podium finishes to his credit, he has evolved into one of the most intelligent drivers on the circuit—and the most experienced, with more than 250 Grand Prix starts, third overall in the history of this sport. He keeps on top of his game by working harder than his younger competitors, and to blow off extra steam, he grinds out another triathlon. He is, like TAG Heuer, a tireless competitor, a path-breaker who refuses limits and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.