TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

DESIGN AWARDS
  • Watch of the year

Heuer Carrera Mikrograph 1/100TH Brown ALLIGATOR bracelet

TAGHEUER CARRERA MIKROGRAPH 1/100TH – BROWN VERSION

The first wristwatch mechanical chronograph to master 1/100th of a second on the central hand

REF: CAR5040.FC8177

Accurately measuring time is of course the very essence of high-end watchmaking. Even more challenging, however, is to precisely divide…

Accurately measuring time is of course the very essence of high-end watchmaking. Even more challenging, however, is to precisely divide seconds into the smallest possible fractions by means of a chronograph function. From the beginning, TAG Heuer has pioneered utmost precision and ever pushed limits of accuracy beyond conventional frontiers, making it today the undisputed master of every tiny fraction of time, 1/10th, 1/100th, 1/1,000th and 5/10,000th of a second. With the TAG Heuer Mikrograph 100, the only commercially available timepiece accurate to 1/100th of a second, TAG Heuer introduces the concept of the dual chain. This technology allows, in an integrated mechanical movement, the elimination of cross-interference between the watch and the chronograph, and paves the way for an authentic dual-certification timepiece. Launched in January 2011, it is the first integrated column wheel mechanical 1/100th of a second wrist chronograph with flying central hand display. This game-changing innovation combines two assortments beating at 28,800 and 360,000 beats/hour respectively. It offers unrivalled precision and chronometry thanks to the independence of its “normal speed” and “high speed” watchmaking chains.

Functions & features

Movement

  • TAG Heuer Mikrograph 1/100th of a second chronograph 
  • Manufacture movement, automatic chronograph 
  • 360,000 beats per hour 
  • C.O.S.C.-certified 
  • Power Reserve 
  • Date

Dial

Brown or anthracite dial with 3 counters: 

  • Chronograph minutes counter at 3 
  • Chronograph second counter at 6 
  • Small second counter at 9 
  • Chronograph power reserve percentage indicator at 12 
  • Black Arabic numerals 
  • Solid rose gold (18K 5N) hour and minute hands with luminescent markers 
  • Blue central 1/100th of a second chronograph hand 
  • Creme chronograph hands (minute at 3 and second at 6), and power reserve hand at 12 
  • Solid rose gold (18K 5N) small second hand 
  • Monochrome vintage Heuer logo 
  • Minuterie on the creme flange 
  • Angled date window at 6
Case

  • Case diameter: 43mm 
  • Solid rose gold (18K 5N) polished case, push-buttons and crown 
  • Double anti-reflective curved sapphire crystal 
  • Solid rose gold (18K 5N) and sapphire case back to allow direct view on the movement and the specific “limited edition XXX /150”- engraved oscillating weight 
  • Water-resistance: 100 meters

Bracelet

  • Hand-sewn brown or anthracite alligator 
  • Solid rose gold (18K 5N) pin buckle

Movement

Description:

  • TAG Heuer Mikrograph 1/100th of a second chronograph
  • Manufacture movement, automatic chronograph
  • C.O.S.C-certified

 

Performance:

  • 2 balance wheels:
  • 28,800 beats per hour/ 4 hertz (watch)
  • 360,000 beats per hout/ 50 herts
  • 42 hours watch power reserve
  • 90 minutes chronograph power reserve

 

Display:

  • Hours
  • Minutes
  • Central 1/100th chronograph second
  • Chronograph minute at 3 o’clock
  • Chronograph second at 6 o’clock
  • Small second at 9 o'clock
  • Date at 6 o’clock
  • Power reserve at 12 o’clock

 

Materials and care

Cleaning

To maintain the esthetic appeal of your watch and keep it in good working order, you should clean it regularly as follows:

  • First make sure the crown is fully screwed down.
  • If the seals in your TAG Heuer watch have been changed and tested at an authorised TAG Heuer service centre within the last 12 months, then you can use a soft brush with slightly soapy water to clean the case and bracelet, then rinse it with clear water and dry it with a soft cloth. If your watch is fitted with a strap made from fabric, leather, alligator or python skin, take care not to get it wet
  • If you have any doubts about the water-resistance of your watch, simply clean it with a soft brush then dry it.
  • Avoid contact with chemical products (solvents, detergents, cosmetics, etc.) They may damage the bracelet and the water-resistance gaskets.

Condensation

If the temperature changes suddenly, a slight amount condensation may appear under the crystal of your watch. This mist will disappear by itself and will not affect the functioning of the watch. If the condensation persists, please see your official TAG Heuer dealer.

Water-resistance

Water resistance is not a permanent condition.  The rubber seals that are designed to ensure against water entry, are under constant pressure and given time will deteriorate.
For this important reason we recommend that a watch should be checked annually to ensure that the seals remain intact.
This thorough and extensive testing includes pressure tests and bench tests and is considered an essential element in the care and maintenance of our watches.

SETUP

For all movements

  • Make sure that your watch is perfectly dry.
  • Move the crown carefully to make the various changes that are possible.
  • Avoid changing the date between 8:00 pm and 4.00 am.
  • Once the changes are made, push the crown back in and (depending on the model) screw it down against the case to preserve its water-resistance.

For mechanical movements

  • When a mechanical self-winding watch is not worn for a certain amount of time, its power reserve (42 – 48 hours depending on the model) is exhausted and the watch stops. To restart it, unscrew the crown if necessary (depending on the model) and wind the movement manually by turning the crown 30- 40 times. This will give it a sufficient power reserve to function normally.
  • A non-automatic mechanical watch has to be wound every day, winding is complete when you feel the crown resist. Your TAG Heuer is then wound to the maximum. It is important not to force the crown of a hand-wound watch to avoid damaging the mechanism.

bracelets/leather straps

Straps in fabric, leather and alligator or python skin

  • Avoid all contact with water (baths, showers etc). Despite your care and attention, leather is a natural, living material and its color will fade a little over time.

Quality

A SERIES OF 60 TESTS AND RIGOROUS INSPECTION OF EVERY WATCH. A 2-YEAR INTERNATIONAL WARRANTY INVOLVING ALL OUR AUTHORIZED RETAILERS. CUSTOMER SERVICE OF MORE THAN 500 PEOPLE AROUND THE WORLD. ONE OF THE HIGHEST RELIABILITY RATES IN THE INDUSTRY: FEWER THAN 1 % RETURNS. ONE OF THE QUICKEST SERVICE AND REPAIR TIMES AVAILABLE .



01 WATER-RESISTANCE
The water-resistance of a sports watch protects the components, reduces the need for servicing and prolongs the life of the movement. TAG Heuer performs tests on 100% of its production, in water and under pressure. The professional diving chronograph, the Aquaracer 500M, must also pass a special test to verify that its push-buttons are water-resistant and operational down to 500m. This procedure has required specific testing equipment to be created.



02 RESISTANCE TO U.V. AGEING
Heat and light often have an adverse effect on plastics, varnishes and leather. The TAG Heuer quality laboratory carries out stringent tests to verify the stability of these materials over time: they are exposed to the equivalent of strong summer sunlight for three full days. This ensures that all the materials used are highly reliable at all latitudes and in all seasons.



03 EXTREME TEMPERATURE RESISTANCE
The temperature of a watch exposed to the sun for a long period can exceed 40°C, while in winter it can fall below zero. For this reason, individual components as well as complete watches are tested, particularly in tropical conditions, to ensure they will function correctly and accurately between 0°C and 50°C.



04 RESISTANCE TO THE EXTERNAL ENVIRONMENT
Chlorine, sulphur, perspiration and sea salt can attack the materials in a watch or reduce the mobility of certain components. TAG Heuer carries out tests on cases, crowns, metal bracelets, as well as leather and rubber straps, to ensure that they are resistant to potentially damaging elements and have no effect on the skin. Only materials that meet the brand’s standards are approved for use.



05 TRACTION-RESISTANCE
Simply putting on and taking off a watch causes wear and tear on the buckle of a leather strap or the clasp of a metal bracelet. TAG Heuer submits buckles and clasps to a traction of 15-20 kg over 5,000 cycles, followed by twisting under tension. No component must show any signs of permanent deformation or tearing.



06 VIBRATION-RESISTANCE
In a Formula 1 car, on a motor-bike or on a mountain bike, wristwatches are subjected to brief, repetitive movements and intense vibration. To test the robustness, precision and integrity of its watches under these conditions, TAG Heuer has developed a machine that reproduces this vibration at a level well above normal. The test must not affect the operation of the watch, its components, bracelet and screws, nor reveal any sign of fatigue.



07 WATER-RESISTANCE
In everyday life or when playing a sport it is easy to forget that you are wearing a watch on your wrist. It only takes a sudden quick movement and the watch can hit something hard. To avoid watches suffering such shocks, TAG Heuer carries out rigorous tests on machines that reproduce the shock waves of a significant impact. The watch being tested must not show any signs of mechanical damage.



08 RESISTANCE TO WEAR AND TEAR
All watch functions are subjected to tests that reproduce not only a wearer’s everyday movements but also typical accidents. The turning bezel, crown and push-buttons undergo more than 5,000 testing cycles, equivalent to several years of use in normal conditions.



09 FRICTION-RESISTANCE
TAG Heuer watches are intended to accompany their owner through all life’s adventures. For this reason, the brand carries out accelerated wear tests on cases and bracelets so that, if necessary, the coating of a case or a metal bracelet can be modified to increase its resistance to friction.



10 ANALYSIS OF MATERIALS AND METAL PLATING
All alloys and decorative plating in precious metals are systematically tested. Fluorescence X analysis tests the content of precious elements (carats) and plating thickness. Tests are carried out separately and in tandem to obtain a realistic picture of what the watch is subjected to on a daily basis. This procedure is entirely new in watchmaking.

DESIGN AWARD

WATCH OF THE YEAR AWARD-2011

On 11 November 2011, during the prestigious Watch of the Year evening organized by the Ringier Group in Geneva, TAG Heuer was acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. The Mikrograph, the first chronograph to display one hundredth of a second, thanks to a central hand, was awarded the best watch of the year by the public.