TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

Monaco Twenty-Four watch

Monaco Twenty-Four

A groundbreaking prototype inspired by the endurance race cars of the 24 of Le Mans

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With …

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With the Monaco Twenty Four Concept Chronograph, the team looked to the technology of GT racecars for their inspiration. The result - a high-performance concept watch with extreme shock protection - is set to break records once again.

GENESIS

TAG Heuer's proud link to this historic race began 40 years ago, when their first brand ambassador, Jo Siffert, was the fastest man on the track. The first Monaco, the supporting star on Steve McQueen's wrist in Le Mans, was then the hottest watch on the circuit. Ever since, the Monaco has showcased TAG Heuer innovation and creativity in its award-winning concept versions.

The MONACO Twenty Four Concept Chronograph is inspired by the phenomenally powerful race cars – true marvels of leading edge engineering and design – that compete each June in the 24 Hours of Le Mans.

GT racecar technology was the trigger for two Monaco Twenty Four innovations, a unique tubular design and extreme shock-protected components. The powerful TAG Heuer Calibre 36 movement “floats” inside a black PVD case, suspended within a steel-tube housing very much like a race car driver’s protective cockpit cage.

The Monaco Twenty Four Concept Chronograph is a triumph of lightness and transparency, yet it looks like it could go 400 km an hour down the endurance race's fabled Mulsanne Straight.

Functions & features

The Monaco Twenty Four Concept Chronograph possesses several innovations inspired by the powerful GT racecars of Le Mans.

A high powered engine

This piece is powered by the superlative TAG Heuer Calibre 36 movement, beating at 36.000 beats/ hour, as relentlessly as the engine of a Le Mans prototype. The movement is visible from the front and through its sapphire crystal caseback.

Shock protection which mirrors a race car's cockpit cage

The Calibre 36 movement "floats" inside a black PVD case, suspended within an "energy manifold" steel-tube housing. The components inside the polished black PVD-coated case are further insulated with a shock-absorbing "composite filter" material used in aerospace and auto racing.

Racy styling

The design is taken from the iconic exterior of Steve McQueen's original square case Monaco. There is an oversize "24" at 12 o'clock and the emblematic blue and orange livery of Gulf Oil. The innovative two-part dial's semi sub-counters at 9 and 3 o'clock have "doubled" hands.