TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

Monaco V4 watch

Monaco V4

The revolutionary Monaco V4 Concept watch: inspired by the architecture of high performance motor engines.

With the innovation of the Monaco V4 Concept Watch, TAG Heuer overturned a fundamental principle of watchmaking, replacing the traditio…

With the innovation of the Monaco V4 Concept Watch, TAG Heuer overturned a fundamental principle of watchmaking, replacing the traditional pinion and gear transmission with a belt-driven movement. After causing a sensation at its debut in 2004, the Monaco V4 is once again set to achieve the unbelievable by going into commercial production.

GENESIS

The TAG Heuer team wanted to show the world that the rules of watchmaking could be entirely reinvented. Inspired by high performance automobiles, they decided to replace the cogs and wheels of a traditional mechanical movement with a belt-driven transmission.

Using the principles of aerospace engineering, the watchmaking team were set to rethink each movement, each piece, each transmission. Little by little, a model for an entirely new mechanism began to see the day.

The traditional pinion and gear transmission was replaced by a revolutionary system of belts of 0.07mm - the same size as a human hair.

In the winding system, the oscillating weight became a linear weight, revealing the whole movement and the four V-position barrels.

Specific rubies were replaced by micro ball bearings to further minimize friction.

The Monaco V4: an incredible achievement which took the TAG Heuer R&D teams five years of relentless effort.

Functions & features

With the Monaco V4 Concept watch, TAG Heuer again stakes claim to the leading edge of design innovation and honors its celebrated motto: "Swiss avant-garde since 1860."

A revolutionary belt-driven transmission

The patented belt-driven transmission is a high-yield relay of 5 notched micro drive-belts whose tension is controlled by 2 turnbuckles. The transmission belts in polyether block amide have a 0.07mm section, and are 10 times smaller than any belt ever manufactured.

Reinventing energy and automatic winding systems

A second patent was granted for the innovative linear mass, replacing the classic oscillating mass. Mounted on the word's smallest ball bearings, the 12g tungsten ingot moves up and down between 2 pairs of V-shaped barrels (hence the name V4). The barrels are angled at +/- 13 degrees, like the cylinders of a high performance racing engine.

Radical design

With its square shape and automatic chronograph, the Monaco V4 recalls the original Monaco series. But with its complex design clearly visible through sapphire glass in the front and back, the Monaco V4 shows how truly evolved watchmaking can become.