TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

Shah Rukh Khan King of Hearts

A UNIQUE ROAD TO SUCCESS

"When you achieve success, it’s tempting to coast, to let your guard down. The key is to keep pushing. No one can do this for you. You have to find it in yourself, and be motivated by what’s next - the next project, the next game, the next challenge."

Before Shah Rukh Khan, sure, there were Bollywood stars even Superstars, but none had a clout close to that of King Khan.

In a career spanning over 25 years and more than 80 Hindi films, he has out-earned every cinema actor on the planet. How? By working harder, taking roles that span all genres, and never cracking under pressure.

...LIKE TAG HEUER’S

Being India's most famous actor is a lot of pressure. Making the right choices and staying on top is an everyday fight. Like TAG Heuer, Shah Rukh Khan keeps reinventing himself and never cracks under pressure.
Born in New Delhi in 1965, Shah Rukh Khan started as a theater actor in college performing in avant-garde plays.

A series of starring roles in hit TV shows in the late 1980s brought him to attention, but instead of coasting on his success he took risks, turning down good-guy roles to play the anti-hero instead: criminals, sociopaths, murders… this was unheard of in Indian cinema. Yet even the most negative role couldn’t tarnish Khan’s charisma, which always shined through. Today he is the world’s number one movie star, with by far the biggest fan base and earnings. Still, he keeps pushing, and growing. He has amassed not just a fortune; repeatedly ranked among the most powerful people in the world, his influence stretches well beyond the movie screen. For like TAG Heuer, Shah Rukh Khan is a path breaker who refuses limits, a rebel who always goes his own way, and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.