TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

STEVE MCQUEEN THE REBEL

A UNIQUE ROAD TO SUCCESS

"When you’re racing, it’s life. Anything that happens before or after is just waiting."

Before Steve McQueen, the Hollywood machine only knew how to spit out heroes and villains. The movies were in colour but their codes and values were black and white—good guys, bad guys, nothing in-between.

After the reign of the blue-eyed King of Cool, the badass ruled. Movie stars have tried to master his self-assured defiance of authority and laid-back, never-crack-under-pressure macho style ever since. No one comes close.

...LIKE TAG HEUER’S

Steve Mc Queen’s legacy is timeless. More than an actor, more than a pilot, he became a legend. Like TAG Heuer, he defined himself beyond standards and never cracked under pressure.
As a young child, with a mother who couldn’t care for him, Steve McQueen moved to his uncle’s farm in Missouri. It was there that a shiny red bicycle, given to him by his uncle, awakened a love for speed and a passion for racing that was to drive his imagination for the rest of his life. His childhood from then on was a story out of Dickens, rewritten for...

the Great Depression: drifting from one broken home to another, part of a gang by 12 and living on the street by 14. He joined the circus, was remanded to youth correctional facility, and shipped out with the Marines. Then he discovered acting, and Hollywood discovered him, and for two decades, he owned the box-office, even when he turned his back on it to return to his first love—racing. Motorcycles, first—by the time of his death in 1980 he owned more than 100 vintage bikes—and then cars. He came in second place in the 12 Hours of Sebring in 1970, driving a Porsche 908/02 with a cast on his left foot from a motorcycle crash two weeks before. Later that year, he drove another Porsche in the racing film Le Mans, this time wearing a Heuer crest on his racing suit and a square-dial Heuer Monaco on his wrist. The blue-faced watch and the blue-eyed man have been linked ever since. For like TAG Heuer, Steve McQueen is a path-breaker who refused limits, a rebel who always went his own way, and, no matter what, never cracked under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.