TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

TAG Heuer Grand Carrera Pendulum watch

TAG Heuer Grand Carrera Pendulum

The first-ever mechanical movement without hairspring.

In 2010, TAG Heuer presents a new revolution. For the first time, the oscillator of a movement has been re-invented : TAG Heuer replace…

In 2009, TAG Heuer revolutionized the transmision principle by launching a limited edition of 150 pieces of Monaco V4, the first ever belt driven movement. In 2010, TAG Heuer presents a new revolution. For the first time, the oscillator of a movement has been re-invented : TAG Heuer replaces the traditionnal hairspring by magnets, which drive the balance wheel.

GENESIS

In the TAG HEUER PENDULUM, the traditional hairspring is replaced by an “invisible” or virtual spring derived from magnets. The device becomes a harmonic oscillator. The magnetic field, generated by means of 4 high-performance magnets and controlled in 3D through complex geometric calculations, provides the linear restoring torque necessary for the alternative oscillations of the balance wheel. The oscillating period of the TAG Heuer Pendulum Concept is resistant to changes from perturbing forces, which is what makes it an exceptionally good timekeeping device. The movement built with this revolutionary oscillator is fully mechanical and does not contain any electronics or driven actuators. The magnets generate a constant field over decades. There is no loss of amplitude and the movement’s frequency can be modulated on a very large spectrum of frequency without overburdening the power supply.

TAG Heuer Pendulum beats at 43,200/hour (6 Hertz). It requires no additional components and is based on physical magnetic properties. Housed inside a motor-sports-inspired case with designs faithful to the exclusive luxury codes of the Tag Heuer Grand CARRERA: polished and angled edges, curved and facetted horns on both sides of black titanium coated steel case.

The special dial aperture at 9 o’clock allows to admire the beating heart of the TAG HEUER PENDULUM avant-garde movement.

Functions & features

TAG Heuer Pendulum concept: a radical "out of the box" rethink of mechanical time regulation design and performance.

Manual rewinding movement
TAG Heuer pendulum balance wheel with 3 arms
Magnetic field generated by means of 4 high-performance magnets (provides the linear restoring torque necessary for the alternative oscillations of the balance wheel)