TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

18 Apr. Baselworld 2013 - TAG Heuer unveils its new look: new position, new stand, new ambiance

  • Baselworld 2013

With its new stand, TAG Heuer is doing justice to the new exhibition hall designed by the Herzog and Meuron firm of architects: 18 months of engineering design and architectural work were spent on this project and today we are exhibiting with a new 1863 m2 stand with 40 private meeting areas on 3 levels. Approximately one hundred people worked for 7 weeks to assemble this luxury liner, which was brought from Italy on 50 trucks. During the period of the Fair, it will host over 2,000 events ranging from press presentations to business meetings.

Journalists and retailers, surrounded by approximately 170 staff including 11 hostesses, will discover the 2013 novelties displayed in this luxurious setting and more particularly the « Carrera » range that is celebrating its 50th anniversary this year. As a reminder of this jubilee, the interior decor evokes the ‘arty’ scene of the sixties: with a Calder-style mobile here and the Rothko-style brand insignia there, the decorative style is expressed in an ambiance of quiet refinement that combines such aristocratic materials as ebony-stained solid oak and metallic linen with more technical elements such as the stretched fabric of the façade.

Designed by the Italian architect Ottavio Di Blasi - cooperating here with TAG Heuer for the third time - this temple of luxury features a 3-D façade symbolizing the rigorous but cutting-edge posture adopted by the brand. The lounge has a huge central light well and thus provides an ideal position from which to view all three levels of the stand. The creativity of the designers is expressed around the core principles of prestige and performance.

Finally, sitting imposingly on the forecourt, there is a McLaren 12c GT road racer, with its unique offbeat style and special chrome-effect paint, inspired by the bodywork of the F1 cars of the McLaren racing stable. It is a reminder to lovers of fine engineering features and tightly-sculptured chassis that the only difference between a beautifully made chronograph and a racing car is one of scale.

To celebrate the Carrera’s 50th birthday and inaugurate this new stand properly, TAG Heuer is organising 3 evenings during the Fair, on 25th, 27th and 29th April, from 6.30pm to 10.00pm. Guests will have an opportunity to share a glass of champagne whilst they discover the latest version of the brand universe, in other words a Manufacture in perpetual motion.

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