TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

15 Dec. Bonhams’ Auction

The Haslinger Heuer Collection
Wednesday, the 15th of December 2010

The esteemed auction house Bonhams and the pioneering Swiss luxury watchmaker TAG Heuer are proud to presents the sale of the Haslinger Collection which will take place on Wednesday 15th December 2010 at 101 New Bond Street, London W1. This is the very first time that an auction has been entirely dedicated to the Heuer brand.
This Bonhams’ Auction gives TAG Heuer a great opportunity to celebrate its 150 years by sharing with the world of watch collectors and enthusiasts the brand’s passion and expertise in the art of watchmaking.

To pay tribute to its prestigious heritage and to mark its Anniversary, TAG Heuer designed a unique red Silverstone Calibre 11 Chronograph with a red dial incorporating Jack Heuer’s signature and a “SILVERSTONE-UNIQUE PIECE 1/1 – CALIBRE 11 – 150th ANNIVERSARY 1860-2010 – SWISS MADE” exclusive engraving on the case back, making it a true one-off for the discerning collector.

The watch is estimated to fetch £6,000-8,000 and will be sold alongside The Haslinger Collection of fine and rare Heuer watches at Bonhams New Bond Street saleroom.

All proceeds from its sale will be donated to Green Cross International. The charity was founded in 1993 under the initiative of Mikhail Gorbachev to respond to the combined challenges of security, poverty and environmental degradation to ensure a sustainable and secure future for all.

Viewing:
Sunday 12th December, 11am to 3pm
Monday 13th December, 9am to 4.30pm
Tuesday 14th December, 9am to 4.30pm
Wednesday 15th December, 9am to 12pm

Sale:
Wednesday 15th December, starting at 1 pm

Discover the online catalog