TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

07 Jul. Great celebration of our 150th anniversary in Midtown Tokyo

  • Great celebration of our 150th anniversary in Midtown Tokyo

Famous Japanese actress Anne Watanabe drove the Tesla and brought the TAG Heuer Pendulum to its showcase. Jack Heuer, Jean-Christophe Babin and Giorgio Sarne welcomed her on stage.

"Before I used to feel TAG Heuer was a watch mostly for men who loves motor race. But now I am aware this Lady Formula 1 goes so well with such a red Prada dress so I can wear it in every occasions" said Anne.

During the event, Jack Heuer delivered his speech in front of more than 300 VIP, who came to discover the exhibition of our key historical and current products, from the Time of Trip to the Pendulum : " During my years at the helm of the company, I managed just like my father and grandfather, to further develop this highly respected manufacturer of specialty watches into a well know brand. I realise, that many of my initiatives and products have created a solid base, so that my successors were able to build from this base the now world-famous recognised leader in luxury sports watches – TAG Heuer ! I must therefore compliment my successors for their remarkable effort and above all my compliment goes to the entire TAG Heuer team, who since the new ownership of LVMH with our CEO Jean-Christoph Babin and Giorgio Sarne at the helm here in Japan, have really made TAG Heuer a world famous recognised pillar of the Swiss watch industry!"

He also remembered his very first trip to Japan : "I have been in Japan well over a dozen times in my life, but I shall never forget my very first visit in 1972, nearly 40 years ago. In order to learn more about your country, I visited together with the local salesman from Desco, our exclusive Importer/Agent in those years, some of our retail clients in Hokkaido. That is when I learnt to sleep on the floor, on mattrasses you let down from the ceiling, to soake virtually nude in public hot water springs and even to drink the warm blood of a poisoneous snake before eating its grilled body."

The artist Shonosuke Okura entertained the guests with Japanese drum. Okury family legacy has been passed down since the 14th century as one of the Noh (Japanese drum) musical families. Shonosuke appeared on his debut stage at age 9. Besides performing on the traditional Noh stages, he has collaborated with various artists in Japan and internationally. He is a cultural producer who promotes the wonder of Japanese culture abroad.

The exhibition will stay in Midtown Tokyo until Sunday, open to a passionate public. During these 3 days, TAG Heuer banners will dominate the main street of Roppongi, the street in front of the venue. This is the last stop of the Odyssey of Pioneers in Asia. The exhibition and the TAG Heuer Tesla Roadster will after that cross the US, through Los Angeles, Las Vegas, Miami and New York.