TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

18 Apr. La Maison TAG Heuer Touring Museum continues its epic journey in Shanghai.

First stop : Shanghai, Gran Gateway mall.

Shanghai, 18 April 2014

Jenson Button was present to officiate the opening of La Maison in China, the traveling version of the famous TAG Heuer 360 Museum in La Chaux-de-Fonds, Switzerland. And the magic recipe worked again...... Gran Gateway Mall was crowded, TAG Heuer made the buzz !

Jenson Button could enjoy a short watchmaking lesson with Marko Maekinen, TAG Heuer Haute Horlogerie watchmaker.

As Jack Heuer puts it, “Each of the pieces in this show is a precious member of my family. From the oldest stopwatch to the newest chronograph, they show who we are and what we’re made of. I am delighted that the whole world will finally have the opportunity to see and share this with us, to know us by our proudest achievements, most breathtaking creations, and most intense moments.”

Apart from the historical timpeieces on display, one of the main highlights of the event was the stunning La Maison set-up itself. The structures came in 75 crates and took the team 3 nights to set up each element, all crafted with accuracy and precision. Each layout was intertwined to form a delicate lattice which could be seen from the aerial view of the exhibition.

The event ended on a high with a typical Chinese performance Lion dance as well as DJ Naomi. La Maison TAG Heuer which began its epic journey in Kuala Lumpur last February, is now in Shanghai, soon in Beijing ! Its next port of call will be Busan-Korea, Hong-Kong... before crossing the Pacific to live the American dream in Houston, Philadelphia, Miami and Dallas.

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