TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

15 Feb. Motor Sport Magazine Hall of Fame in association with TAG Heuer

TAG Heuer is proud to sponsor the Motor Sport's Hall of Fame as the first celebration of TAG Heuer "150 Years of Mastering Speed" in the UK.

The award ceremony celebrates the careers of some of the greatest names in motor racing and also pays tribute to past heroes that made Formula One the global phenomenon it is today.

In recognition of their achievements in the sport Sir Jack Brabham, Sir Frank Williams, Jody Scheckter and Dario Franchitti were the 2011 inductees. Presenting to the third inductee, 1979 Ferrari F1 World Champion Jody Scheckter, the honour was bestowed on the South African racer by the CEO of TAG Heuer, Jean-Christophe Babin and five-time Grand Prix winner John Watson.

Hosted by F1 BBC presenter Jake Humphrey the event was a fantastic success, firmly placing it at the start of the F1 calendar. The great and good of Formula One gathered for this event, with personalities including Sir Frank Williams, Sir Stirling Moss, Jody Scheckter, Dario Franchitti, John Watson, Murray Walker, Tony Brooks, Eddie Jordan, Nick Mason, Chris Rea, James Martin, Karun Chandhok, Anthony Hamilton and Lord March in attendance on the night.

In 2010, Mario Andretti, Tony Brooks, Jackie Ickx and Ron Dennis were inducted at the inaugural Hall of Fame event, along with founding members Enzo Ferrari, Tazio Nuvolari, Juan Manuel Fangio, Jim Clark, Sir Jackie Stewart, Sir Stirling Moss, Ayrton Senna and Michael Schumacher.