TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

10 Jun. NEW AQUARACER LADY COLLECTION: A CLEVER MIX OF SPORTINESS AND ELEGANCE

  • Aquaracer Lady

One of the exciting launches that TAG Heuer has for 2014 is the new Aquaracer Lady, a redesigned series for the modern woman, but with a heritage that stretches back more than 30 years. In fact, the original Aquaracer was the last series developed by the legendary Jack Heuer during his time as CEO, with its timeless design making it one of TAG Heuer’s best-selling watches.

The Aquaracer series was introduced as a professional dive watch, with all the features needed for the serious diver, including water resistance to a depth of 300m, a uni-directional rotating bezel, with its signature 6 studs for an easier grip, screw-in crown and a diving extension on the folding clasp.

The new Aquaracer Lady maintains these classic Aquaracer features, but with a focus on new luxurious materials and ultra-feminine finishes. Designed first as a men's watch, the Aquaracer Lady proves that beauty and strength can coexist in perfect harmony. Notice how the light plays with the newly designed bezel and its polished edges? Likewise the polished elements of the “H-Shaped” bracelet add a modern edge, while at the same time offering greater comfort.

But it’s not just about comfort and sportiness, because the Aquaracer Lady range also includes models with 11 Top Wesselton Diamonds on the dial and a further 30 larger Diamonds on the bezel. It’s new geometry allows for larger stones to be fitted, a dazzling and luxurious touch sure to be appreciated.

And of course, there are the popular bi-metal models that combine stainless steel and the warmth of Gold. On these watches, the bezel is 18K Solid Gold, while the bracelet links are Gold Capped.

The new Aquaracer Lady is offered in two case sizes (27mm and 32mm) and a range of dial colours, including Silver, Black and White Mother-of-Pearl. Each of these dials has a special finish to catch the eye- a metallic “Sunray” effect for the Silver and Black dials and the iridescent beauty of Mother-of-Pearl.

These combinations allow you to choose the individual watch that is perfect for you and your lifestyle. Day or Night, Sporty or Chic, the TAG Heuer Aquaracer Lady is the watch for every hour and minute of your life. The choice is yours.

DISCOVER THE AQUARACER LADY COLLECTION