TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

25 Sep. ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

THE COMEBACK CREW!
TAG HEUER PAYS TRIBUTE TO THE DARING SPIRIT & COMPETITIVE DRIVE OF A GREAT CHAMPION ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

SAN FRANCISCO - TAG Heuer congratulates its Official Partner, ORACLE TEAM USA, for its thrilling come-from-behind victory in the winner-take-all final of the 34th America’s Cup on Wednesday.

“We are extremely proud of every member of this extraordinary crew and every component on this incredible boat,” said Stéphane Linder, TAG Heuer CEO and President, after Monday’s race in San Francisco Bay. “ORACLE TEAM USA showed amazing drive and guts, overcoming incredible adversity--losing boat one, getting docked two races and having to give up their star wing trimmer, but they kept their nerve, worked harder, and plowed on. And they pulled it off. It was a great and glorious moment, unprecedented in the world of competitive sailing, and we are very grateful to have been a part of it.”

Down an seemingly insurmountable 8-1 in the best-of-17 regatta, ORACLE TEAM USA won an astounding eight back-to-back races with Emirates Team New Zealand to pull off the greatest and most courageous comeback in the history of competitive sailing.

“To keep your focus and stay confident under such intense conditions and against such incredible odds is a remarkable demonstration of mental force and commitment,” said Linder. “These men are true exemplars of performance and audacity at the highest level. We couldn’t have hoped for a better representative of TAG Heuer's DNA and values.”

The crew, led by helmsman Jimmy Spithill, at 34 the youngest skipper in America’s Cup history, refused to surrender and successfully fought off eight match points by aggressively taking early leads and pushing their foiling AC72 to its fastest recorded speeds in the regatta.

In adverse weather -- racing has been postponed several times in the last week because of winds exceeding the pre-established limits -- Spithill, along with ORACLE TEAM USA tactician, Ben Ainslie, and strategist, Tom Slingsby, were able to quickly analyze the varying conditions and decide on tactics quickly in part thanks to the onboard connectivity equipment and ultra-innovative and intelligent smartwatches co-invented by the R&D departments of TAG Heuer and ORACLE TEAM USA. The embedded system uses special editions of the Aquaracer 500M Calibre 72 Countdown chronograph. Customized for each sailor’s specific tasks and wirelessly linked directly to the boat’s computers, the extremely resilient and waterproof Aquaracers (impact resistant to 5,000 G) gave the crew constantly updated information on how the boat and its sails were behaving, including boat speed, foil balance, sail pressure, true wind speed, true wind direction and true wind angle.

“This has been a great learning experience,” said Linder. “Together with ORACLE TEAM USA -- a group of dedicated we’ve put together something that has the potential to change the face of competitive sailing. It’s a first for sailing and a first for Swiss watchmaking. We can’t wait to get back to the labs -- and then back out on the water.”