TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

06 Nov. Relaunch flagship store Middle East

TAG Heuer, the worldwide leader in prestigious and high precision watches and chronographs, celebrates the reopening of its boutique in BurJuman, Dubai. Originally opened seven years ago, the brand’s first ever boutique in the Middle East has been completely renovated to match TAG Heuer’s latest retail concept and shopping experience.

To celebrate this event, Jean-Christophe Babin, President and CEO of TAG Heuer flew in to Dubai for the occasion. And to make this memorable moment even more historical, Mr. Jean-Christophe Babin, alongside Mohammed Abdulmagied Seddiqi, the Vice President of Sales & Retail at Ahmed Seddiqi & Sons and Luc Decroix, General Manager of TAG Heuer Middle East; awarded Mr. Mohammed Ben Sulayem, the brand local ambassador, with TAG Heuer Lifetime Motor-Racing Achievement Award.

Over 200 VIP guests attended the evening out of which Hatem Alakeel, Saudi Fashion Designer and founder of TOBY, alongside many other prominent celebrities. They enjoyed an exquisite one to one magician’ show that made watches disappeared and reappeared in front of their own eyes. They were then delightfully invited to discover the latest novelties which have just been launched in Dubai : the iconic TAG Heuer Carrera 1887 43mm, part of a legendary collection celebrating its 50th anniversary in 2013, and the newly designed Link Lady, epitomizing the feminine elegance, sophistication and glamour, one can expect from TAG Heuer timepieces.