TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

21 Aug. TAG Heuer, Official Timekeeper of Ferrari throughout the 1970s, partnered with the makers of Rush

TAG Heuer, Official Timekeeper of Ferrari throughout the 1970s, partnered with the makers of Rush to accurately recreate the sexy and glamorous golden age of Formula 1 racing

In its depiction of the Formula 1 environment of 1976, Academy Award® Winning director Ron Howard’s Rush starring Chris Hemsworth and Daniel Brühl is historically accurate down to the smallest detail. From the cars to the clothes, every element has been meticulously researched. Not since Le Mans, the classic 1970 race film starring Steve McQueen, has a major Hollywood film more authentically recreated the intense action and glamour of the world’s fastest sport.

No surprise, then, that TAG Heuer played a key role in the look of both films.

In Le Mans, McQueen, playing driver Michael Delaney, wore the Heuer crest on his overalls, helmet and car. When the costume department offered him a choice of luxury sports watches to wear, he naturally chose the square-shaped Heuer Monaco chronograph, the same one worn by his friend, the great Heuer-sponsored Swiss driver Jo Siffert.

In Rush, the Heuer colors and crest are visible on the overalls of Niki Lauda (played by Daniel Brühl), his teammate Clay Regazzoni (Pierfrancesco Favino) and every other member of the Scuderia Ferrari crew.--just as they were in 1976. The Swiss watchmaking brand, the world leader in prestigious and high-end chronographs since 1860, signed on as Official Timekeeper of Ferrari in 1971. Throughout the 70s--the golden age of Formula One--every Ferrari driver wore a Heuer chronograph with his name and blood group engraved on the case.

In Rush, the brand’s colors once again bedeck the tracks at Nürburgring, during the German Grand Prix, at Monza for the Italian GP, and the season closer at the Fuji Speedway in Japan. TAG Heuer also loaned the production the F1 timing equipment used in the period. Developed by Jack Heuer for Ferrari, it was the first to measure to 1/1,000ths of a second and was subsequently used by most teams on the circuit.

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