TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

15 Sep. Selfridges Car Park hosted the Odyssey of Pioneers TAG Heuer & Tesla World Tour

The car arrived in London on the penultimate leg of its remarkable, zero-emission journey around the world. The electrically-powered supercar is almost at the end of the record-breaking trip which forms part of TAG Heuer's 150th anniversary celebrations. After opening the Start Eco Car parade at Buckingham Palace on Sunday, the TAG Heuer Tesla Roadster was driven by Sir Stirling Moss to Selfridges, to join the 300 guests hosted by TAG Heuer.

In the car with Sir Stirling Moss was Rupert Penry Jones. They drove the car into the party to the surprise of many celebrities, including Jack Heuer, Ed Hogg, George Lamb, Tom Hiddleston, Jason Isaacs, James Purefoy, Douglas Booth, Chris Barrie, Nick Knowles, Liz McClarnon, James Martin, James Murdoch, Rick Parfitt, Quentin Wilson, Alex Dellal, Jeremy Hackett, James Haskell, Kirsty Gallagher & Paul Sampson, Tamara Beckwith, Lisa Snowdon, Margot Stilley, Holly Valance, Tamara Ecclestone, Robert Llewellyn, Quentin Wilson, Jamie Morrison, Michele Gayle and Charlie Speed.

As Jack Heuer said in his speech "We are here to show you what we are made of" !

And we did.

Since setting-off from Geneva in January, the TAG Heuer Tesla has travelled to Basel, Monaco, Milan, Budapest, Warsaw, Moscow, Delhi, Beijing, Shanghai, Tokyo, Los Angeles, Miami and New York - by far the longest journey ever made in an all-electric vehicle. Following London, the car will continue on to Paris for the closing event for a memorable night of celebration.

Follow the Odyssey on http://odyssey.tagheuer.com