TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

03 Feb. TAG HEUER AND AUTOMOBILE CLUB DE MONACO SIGN PARTNERSHIP AGREEMENT

TAG HEUER AND AUTOMOBILE CLUB DE MONACO SIGN PARTNERSHIP AGREEMENT

The legendary club ACM joins TAG Heuer’s
“150 Years of Motor Racing” celebrations

As part of its 2011 “Mastering Speed” commemoration of its most famous source of inspiration — a century and a half of professional motorsports — TAG Heuer is proud to announce during its Mastering Speed Exhibition in Geneva, a new partnership with the Automobile Club de Monaco (ACM).

The agreement makes TAG Heuer the Official Watch and Chronograph, Eyewear and Timing Partner of the ACM and its events. For 2011, these include some of the most prestigious and glamorous moments in motor sports: the F1 Grand Prix of Monaco, the Monte Carlo Rally, the Monte Carlo Historic Rally, the Monaco Rally of Alternative Energies and the Monaco Kart Cup.

“Partnering with the Automobile Club de Monaco in this important year is a great honour,” said Jean-Christophe Babin, CEO of TAG Heuer. “We look forward to working side by side with the ACM in their pits and paddocks, and helping to promote their legendary races throughout the TAG Heuer world.”

“We wanted to work with a prestigious watch brand that is a reference in international motorsports,” said Michel Boéri, President of ACM. “TAG Heuer was the obvious choice. We are already linked with them through the Monaco, the iconic watch worn by Steve McQueen, and we share the same values of prestige and performance. With its unrivalled roster of F1 champion ambassadors, and its heritage of watches and chronographs inspired by 150 years of automobile racing, TAG Heuer symbolizes the best in racing.”

“TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports,” said Jean-Christophe Babin. “Through our partnerships with the ACM at Monaco, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance racing, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be — in the pole position.”

Discover our Mastering Speed for 150 years mini-web site

Photos of the exhibition and press releases