TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

06 Mar. TAG HEUER AVANT-GARDE EYEWEAR PAYS TRIBUTE TO ORACLE TEAM USA VICTORY AT THE 34TH AMERICA’S CUP

During its partnership, TAG Heuer Avant-Garde Eyewear closely worked with ORACLE TEAM USA to equip the sailing crew with perfectly adapted sunglasses, with accurate Watersport lenses. This collaboration resulted in ORACLE TEAM USA skipper Jimmy Spithill helping to design a specific frame based on a TAG Heuer Racer pair of sunglasses. This unique piece was specially developed for the Sailing Crew, who wore them during the 34th America’s Cup Finals.

Last September, in San Francisco bay, ORACLE TEAM USA completed a thrilling come-from-behind victory. Down by a seemingly insurmountable 8-1 score in the best-of-17 regatta, ORACLE TEAM USA won an astounding eight consecutive races over Emirates Team New Zealand to pull off one of the greatest comebacks in elite sport.

“We are extremely proud of every member of this extraordinary crew and every component on this incredible boat,” said Stéphane Linder, TAG Heuer CEO and President, after the final race in San Francisco Bay on September 25th.

To celebrate the victory, TAG Heuer Avant-Garde Eyewear decided to pay tribute to this stunning victory by producing a limited edition of the sunglasses worn by ORACLE TEAM USA. “We wanted to create something really special, to remember this amazing moment of sport. Therefore, we proposed to ORACLE TEAM USA to integrate a piece of their AC72 boat into these sunglasses. They really liked this idea!”, explained Stéphane Linder.

The TAG Heuer RACER "ORACLE TEAM USA 34th America's Cup winner" Limited Edition combine two different types of high-tech materials: the Grilamid TR90, a nylon well known for its resistancy, lightness and shape memory, and the carbon fiber coming from a piece of ORACLE TEAM USA AC72 boat. This unique design has been produced in 1500 numbered products.