TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

04 Apr. TAG HEUER AVANT-GARDE EYEWEAR WINS A RED DOT DESIGN AWARD WITH ITS NEW L-TYPE T

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TAG Heuer Avant-Garde Eyewear has once again received a prestigious Red Dot Design Award for one of its premium eyewear designs:
the L-TYPE T, the latest in the leading-edge L-TYPE series.

To receive the highly prestigious and exclusive Red Dot Design Award is an incredible achievement that many international companies strive for. This 4th Red Dot Design Award won by TAG Heuer Avant-Garde Eyewear underlines once again the recognition from the industry and highlights the strong will to maintain perfection in every product of the collection.

The Red Dot Design Award is presented by Germany’s own Design Zentrum Nordhein Wesfalen. Over 4,800 entries were received from 53 different countries only to be crucially examined by a jury made up of 40 world renowned industrial engineers. As with every year the Red Dot jury searched high and mighty for a truly spectacular design.

They found it in the TAG Heuer Eyewear L-Type T. It is the latest iteration fostered from years of research and development coming from L-Type LW which itself won a Red Dot Design Award in 2011. TAG Heuer Eyewear first won a Red Dot Design Award with the Physics Sport Vision in 2002, the year that TAG Heuer first eyewear collection was launched. Validation runs its natural course when products of this caliber are designed and manufactured by hand in France. The L-Type is one of TAG Heuer Eyewear’s iconic products that continues to provide inspiration and awe for the rest of the industry. The L-Type series was launched in 2006 with the clear objectives resulting in one absolute goal: to reach the ultimate pillar of excellence.

Handmade in France, the L-Type T features the most exclusive materials coupled with patented technology to bring forth the essence of the TAG Heuer DNA. Soft calfskin leather is hand turned and overstitched on the exterior of the temples to showcase ultimate quality. Elastomer is deployed on the inside of the temples to ensure comfort and an exceptional hold. The TAG Heuer logo is subtly embossed on the leather so as to manifest an understated presence.