TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

04 Nov. TAG HEUER CALIBRE 1969

  • 001

After the 2009 launch of the TAG Heuer Calibre 1887 automatic chronograph movement, the pioneering Swiss brand adds a second movement to its ever-expanding industrial capacity: the TAG Heuer Calibre 1969

A BRIEF HISTORY OF TIME... BY ONE OF ITS MOST FAMOUS KEEPERS

In 1969, Jack Heuer and his partners unveiled the Calibre 11, the world’s first automatic chronograph movement, which he housed in the now-legendary square-shaped Monaco. The groundbreaking movement and its successors -- Calibres 12, 14 and 15 -- are among the most innovative in the pioneering Swiss brand’s history, and continue to inspire TAG Heuer designers, engineers and artisans to this day.

TAG HEUER: THE ONCE AND FUTURE KING OF CHRONOGRAPHS

By adding the Calibre 1887 and the Calibre 1969 to its manufacturing capacity, TAG Heuer’s growth and continued leadership in chronographs is fully assured. Production volume of the two innovative movement will surpass 50,000 units in 2013 and reach a projected target capacity of 100,000 by 2016. This makes TAG Heuer the biggest industrial chronograph producer among all Swiss watch brands, and one of the very few Swiss Manufactures capable of producing all of its own major components -- not just movements but dials and cases. A pioneering force for more than 150 years, TAG Heuer has always been at the forefront of innovation in technology and design. The TAG Heuer Calibres 1887 and 1969 make it abundantly clear that it has no intention of being anywhere else.