14 Mar. TAG HEUER CELEBRATES 50TH ANNIVERSARY OF ICONIC CARRERA WITH JACK HEUER IN NYC

NEW YORK, March 14th – A half-century after its dramatic arrival into the motor-racing scene, TAG Heuer’s iconic CARRERA, the first sports choronograph designed specifically for professional drivers and sports-car enthusiasts, celebrated its 50th anniversary at New York City’s prestigious Highline Studios.

Paying homage to the original creator of the iconic series and watchmaking legend, Jack Heuer, TAG Heuer North America held a prominent event that showcased the CARRERA series from its birth through today. With vintage and modern porsche’s displayed alongside imagery of Jack Heuer and racing legends like the Rodriguez brothers, Juan-Manuel Fangio and more, the evening celebrated the spirit and passion of motor-sports.

Jack Heuer told inspirational stories behind the brand to watch and auto enthusiasts alike as well as the high-profile reporters, journalists and retailers in attendance. Also in attendance was celebrity watch collector, Dan Stevens, who is well known for his starring role on the hit series “Downton Abbey”.

Guests enjoyed cocktails and passed plates provided by the renowned catering company, Olivier Chang while viewing the vintage and modern CARRERA timepieces, porsches and artwork from the prestigious graffiti artist, Mr. Kaves who gifted his art to Jack Heuer himself.