TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

07 Aug. TAG HEUER CELEBRATES THE 50 YEARS OF THE ICONIC CARRERA SERIES IN BRAZIL

TAG Heuer, the Swiss luxury watch Brand, continued the 50 years anniversary celebration of its iconic Carrera Series by hosting a distinguished cocktail party in the prestigious Shopping Cidade Jardim Mall.

Cidade Jardin Mall is one the most well known luxury malls in Sao Paulo and the home of all International Luxury Brands. It is also the location of the first TAG Heuer Boutique in Brazil.

All the guests attending the event were able to discover the Boutique as they made their way to the event location, welcomed and escorted by beautiful TAG Heuer ‘60s inspired grid girls.

Special appearance of the two new Brazilian motor racing Brand Ambassadors, Felipe Nasr and Lucas Di Grassi and renown automotive journalist Reginaldo Leme made this an unforgettable evening for the 220 VIPs and friends of the Brand in attendance.

During the event , guests had the unique opportunity to see a full historical range exhibition of Carrera collection timepieces in spectacular settings that embodied each era as if traveling back in time.

Those in attendance also had the opportunity to interact with our new Brazilian Ambassadors and enjoy firsthand the exhilarating autorama competitions. Journalists from all media including TV attended the party.