TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

11 May. TAG Heuer Eyewear at Cannes Film Festival

From 11 to 22 May 2011, TAG Heuer Eyewear was also at 2011 Cannes Film Festival thanks to M. Johnnie To, famous Hong Kong film director and jury member, who was wearing Spring white acetate on the Red carpet.

Johnnie To, who is actually fan of the brand, is sponsored since two years now and owns three TAG Heuer Eyewear; one pair of REFLEX 2 model, one TRACK model and we saw him this year wearing the new SPRING model at Cannes.

It is not the first time that we see him at a film festival wearing his TAG Heuer Eyewear frames, in 2010 at Dubai International Film Festival, in 2009 at 57th San Sebastian Film Festival (Spain) and once again at the 62nd Cannes Festival when he presented his new movie “Vengeance”.

With more than 50 movies he directed and produced, Johnnie To is one of the best Asian movie maker and has contributed to develop the international reputation of Hong Kong film industry around the world.

All our respect to M. Johnnie To and congratulations for the Hong Kong TAG Heuer Eyewear team!