TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

13 Mar. TAG Heuer Grand Prix High Profile Cocktail Event

TAG HEUER KICKS OFF THE 2013 F1 RACING SEASON WITH AIRPORT DOMINATION AND STAR STUDDED EVENT

Last night TAG Heuer held its highly anticipated Grand Prix Event at the Melbourne Flagship boutique with a special guest appearance by TAG Heuer Ambassador and Formula 1 champion, Jenson Button.

Button headlined the star-studded guest list of high profile Australian identities, which included former Miss Universe and television personality Rachel Finch, racing royalty Kate Waterhouse, model and actress Megan Gale, model and television personality Pia Miller, leading landscape designer and television personality Jamie Durie, model and MTV VJ Kate Peck, television personality Lauren Phillips, Nine times Olympic medallist, swimmer Leisel Jones, and television personality James Brayshaw.

TAG Heuer President and CEO, Jean-Christophe Babin hosted the annual Grand Prix Event, which also celebrated ‘50 years of Carrera’ – a salute to the classic motor-racing inspired Chronograph, first launched in 1963, that captures the spirit of the brand.

Arriving in true Formula 1 fashion, Button pulled up in a sleek McLaren 12C Spider and was welcomed by Tag Heuer ‘60s inspired grid girls. Once on stage former Miss Universe Rachel Finch presented the charming F1 champion driver with an all Australian ‘summer pack’ including TAG Heuer sunglasses, a beach towel, sun cream and a pair of traditional Australian swimwear – the Speedo ‘budgie smugglers!'

Avant-Gardiste