TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

06 Mar. TAG HEUER & McLAREN : A bigger & stronger partnership

During the Geneva Motor Show, Jean-Christophe Babin, TAG Heuer’s President & CEO, and Ron Dennis, Executive Chairman of the McLaren Group, announced a new exclusive partnership agreement.

TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes Formula 1 team and the partnership will be extended to include McLaren Automotive, the manufacturer of world leading high performance sports cars including the 12C and McLaren P1.

TAG Heuer and McLaren engineers already have a strong technical partnership, working together on timepieces and on-board timekeeping systems, highlighting the connections between watchmaking and racing car production.

The partnership announced today will extend the relationship, as with an eye to the future TAG Heuer will support McLaren’s ''Young Driver Development Programme'', a scheme to identify and support the most talented young drivers. For many years TAG Heuer has successfully supported the rise of great F1 champions, and working closely with McLaren this is set to continue.

As part of this new partnership Sergio Perez - the talented Mexican driver will be an ambassador for the Swiss brand, together with the Formula 1 World Champion Jenson Button.

In order to seal their partnership and celebrate McLaren’s 50th anniversary, as well as the 50th anniversary of the Carrera timepiece, the TAG Heuer logo now be visible on the rear spoiler of McLaren cars, as well as on the drivers’ suits and team apparel.

« At TAG Heuer, we believe in lasting relationships that are built over time. This new agreement extending a partnership that has already lasted 28 years is proof of that. A long adventure, with many successes along the way: 140 victories, 134 pole positions, 373 podiums, 6 car-maker titles, and above all 9 world champions from Prost to Senna who have proudly worn our colours and chronographs on tracks all over the world. Today we also celebrate common values - performance, precision, prestige and innovation that have guided us since 1985 and that will continue to unite us » declared Jean-Christophe Babin.

Speaking in Geneva Ron Dennis said « I am delighted to be able to extend and broaden our longstanding relationship with TAG Heuer. We have shared a successful partnership lasting 28 years, during which time we have achieved world beating success on the track. Excitingly, our relationship will now extend to the road. McLaren Automotive has designed some of the world’s most exciting cars and we share with TAG Heuer an ethos of inspirational design, exemplary quality, high performance and attention to detail making us natural partners. We are about to enter an exciting new phase in our relationship.»

The first watchmaking brand to use drivers as ambassadors in the nineteen-sixties, the number one watch brand, and in particular the first non-technical sponsor committed to a team from the nineteen-seventies, TAG Heuer remains the benchmark brand in motor-racing sport. This renewed and extended agreement between TAG Heuer and McLaren is the natural continuation of this unique story.

Avant-Gardiste