TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

11 Jun. TAG HEUER ONCE AGAIN MAKES HISTORY AT LE MANS WITH PATRICK DEMPSEY

1970: Steve McQueen stars in the race film classic Le Mans

2014: Patrick Dempsey takes the relay…

In real

Le Mans, 11 June 2014 — TAG Heuer and Dempsey Racing signed a long-term partnership this week-end during the 24 Hours of Le Mans. More than 40 years after Steve McQueen starred in the race classic Le Mans with a Monaco chronograph on his wrist, the asphalt once again belongs to TAG Heuer and Hollywood.

It is asphalt that TAG Heuer never really quit: in 1973, Scuderia Ferrari proudly bore the TAG Heuer logo on its 312PB prototypes; and in 2009, with Peugeot Sport, and then 2010-2013 with Audi Sport, the brand won 5 titles.

This year, the pioneering Swiss brand has decided to enter the world’s most prestigious endurance race in support of Dempsey Racing that – in partnership with Proton Competition – is competing in this year’s race with team drivers Patrick Dempsey, Joe Foster and Patrick Long.

Dempsey, a Grey’s Anatomy leading man and popular Hollywood actor, is also a top-tier international sports car racing driver and team owner. A long and fruitful partnership between his Dempsey Racing team and the world chronograph leader is now underway, TAG Heuer will promote the team’s achievements in its new advertising campaign, and its iconic shield will be visible on the car and the drivers’ racing suits in every race.

Beyond a passion for speed, TAG Heuer and Dempsey Racing share values of performance, courage and the spirit of freedom: “We are writing an exciting new page in our history,” said Stéphane Linder, CEO of TAG Heuer. “Not only in endurance races but also in watchmaking. On the one hand, we have an actor who, like Steve McQueen before him, is not afraid to take risks; and, on the other, a brand that never ceases to amaze, surprise and excite.”

“This new partnership opens up great new perspectives for me,” Dempsey said. “It’s exciting but does comes with a bit pressure to succeed. Becoming part of TAG Heuer’s living legacy that goes back to Jo Siffert, Ayrton Senna and Alain Prost makes me humble. I will have to give my best and, as the famous TAG Heuer slogan goes, never crack under pressure.”

“Pressure is manageable,” said Jean-Claude Biver, Head of Watchmaking Division at Moët Henessy - Louis Vuitton (LVMH). “You have to believe, keep moving ahead, and put your heart into it. If you are willing to give your all, the world is yours.”

Through this new partnership, TAG Heuer once again puts itself at the very heart of motor racing history. Many champions have worn the brand’s colors all the way to the top. Very few have done so with true Hollywood panache. Dempsey Racing and TAG Heuer represent an exciting new expression of sporting passion and glamour.

DISCOVER THE ICONIC TIMEPIECE OF THE MONACO COLLECTION