TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

10 Apr. TAG Heuer’s traveling exhibition “LA MAISON” continues its epic journey in China !

After a first stop in Kuala Lumpur in February, the exhibition will stay a few weeks in China. The opening ceremony will take place in Shanghai (Gran Gateway 66 Mall) on April 18th and will host a special guest, Jenson Button, the McLaren F1 pilot. “LA MAISON” will then move to Beijing on April 29th. The launch of the touring museum and the opening of the TAG Heuer Boutique are scheduled for April 30th in the Oriental Plaza where Chen Dao Ming will appear to support the brand’s initiative.

The concept – TAG Heuer launched a mobile museum - the most important ever devoted to TAG Heuer - celebrating its colorful history and bringing its rarest treasures to the world. LA MAISON celebrates the brand’s defining values: innovation & avant-gardism; energy & intensity; luxury & emotion. The adaptable 100m2 structure has ceilings that are 2m40 high and contains 60 exceptional historic timepieces, selected from TAG Heuer 360 Museum’s permanent collection and the Heuer family’s private treasury.

The Tour – After a second stop in China, “La Maison” will travel to Seoul, before crossing the Pacific to live the American dream in Las Vegas, Houston, Miami and Dallas. Don’t delay: the average stay in each place will be ten days only. This is a once-in-a-lifetime experience - a must see for watch collectors, motor racing fans, design connoisseurs and lovers of the TAG Heuer legend.