TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

05 Nov. THE ART OF MANUFACTURING - TAG HEUER'S INNOVATIVE SPIRIT AT WORK

On November 5, 2013: TAG Heuer presented to international media and local authorities its new manufactured movement - Calibre 1969 - at the occasion of the opening of its new avant-garde manufacture in Chevenez, Swiss Jura :

Over 70 media from around the globe gathered today in Chevenez, Swiss Jura, at the occasion of the official opening of TAG Heuer's fourth manufacture in Switzerland, dedicated to it movement 1887 and its new in-house movement : Calibre 1969.

Guests were invited to discover the secrets of ébauche manufacturing, jewels setting, quality control, and assembling of this latest calibre, a movement that better combines maximum thinness with a larger power reserve and a significant volume potential. Interactive visits, interviews with TAG Heuer's President & CEO Stéphane Linder and gastronomic lunch in an unusual setting: a royal table for 80 set between avant-garde watchmaking workshops and avant-garde kitchen.

The theme of the event: The Art of Manufacturing

For over 150 years TAG Heuer has pursued the boundaries between the fundamental laws of mechanics and watchmaking. A never ending journey travelled through the pursuit of ideals, human endeavour and innovative manufacturing. Striving always to defy the rules and conventions, to liberate the art of watchmaking in the quest for mechanical timekeeping perfection.

In 2014, TAG Heuer will express this “Avant-Garde Manufacture” major theme through further events celebrating THE ART OF MANUFACTURING, and focusing on the new Cal.1969, as well as Haute Horlogerie timepieces. A celebration of what defines the brand as unique in the watchmaking industry, through the interpretation of the engineer, the watchmaker and the poetry of art.

In Chevenez, The Art of Manufacturing was expressed also through a parallel between fine gastronomy and fine watchmaking, inviting guests to witness a Grand Chef and his crew (Philippe Rochat, Swiss 3-Michelin-Starred) at work and a great team of watchmakers at work all at once, on one side, assembling amazing plates, on the other side, assembling amazing movements, during a memorable lunch. Jack Heuer himself "oscillated" between kitchen and workshop, bringing his personal touch to every plate.