TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

01 Sep. THE ODYSSEY OF PIONEERS IN BIG APPLE!

Throughout the summer, the TAG Heuer Tesla Roadster was driven accross the US and stopped in cities nationwide, including Malibu, Calif. and Miami, where TAG Heuer hosted exclusive cocktail receptions on July 29 and August 19, respectively. It was the leader of a roadshow exhibiting TAG Heuer historical and current timepieces, celebrating the brand's 150th anniversary. New York was the last stop in the US.

After a short visit of Manhattan, the TAG Heuer Tesla roadster was driven to the Hamptons, in Amagansett, where TAG Heuer hosted and invitation-only event, held at a private estate. Golden Globe, Emmy and Tony award-winning actress Mary Louise Parker, Musician Charlie Mars, Grammy nominated R+B singer Maxwell, Ed Westwick, star of the hit TV show "Gossip Girls", Hilary Rhoda, supermodel, and Cornelia Guest, New York social influencer and philanthropist, were among the elite guests who came to celebrate our anniversary.

"The Odyssey of Pioneers was a dream : the first world tour of a 100% electric GT car, leading a mythical exhibition of our very best watches and chronographs. Now that the journey step by step reaches its end, the dream becomes reality!" said Jean-Christophe Babin, President & CEO of TAG Heuer SA.



The TAG Heuer Tesla Roadster will travel to London and then Paris for the arrival of its global journey, which will be duly celebrated on the September 29, at the LVMH Headquarters, 22 Montaigne.



At the Odyssey’s completion, the car will have traveled more than 25,000 miles over three continents.


Congratulations to the US team !