TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

27 Mar. Jack Heuer tells the story of TAG Heuer in The Times of My Life

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    Jack Heuer

Jack Heuer leafs through the pages of Swiss watchmaking history in a fascinating biography that retraces his exceptional career in the Swiss industry.

The story begins in 1860. Jack W. Heuer is the great-grandson of Edouard Heuer, who in that year founded a small watchmaking workshop in Saint Imier called “Ed. Heuer & Co”. One hundred and fifty-four years later, the spiritual father of TAG Heuer and Honorary Chairman of the Swiss brand reveals his secrets in an autobiography entitled The Times of My Life.

The story of the last living legend in Swiss watchmaking had never yet been committed to paper. As the last member of the Heuer family professionally active in the watchmaking industry, Jack Heuer felt it his duty to write: “I represent the fourth generation of the Heuer family. Both my professional and my personal life have been inextricably linked with the watchmaking industry. I wanted to share my history and my stories with you.”

An opportunity for him to undertake some serious introspection in looking back over a long career brimming with unexpected developments and to sort through the many anecdotes that he has been passionately recounting ‘live’ to friends of the brand for more than 50 years.

“Jack’s greatest achievement is to have succeeded in placing a ‘Monaco’ chronograph on the wrist of Steve McQueen during the shooting of the film Le Mans in 1970” declares Jean-Christophe Babin, ex-CEO of TAG Heuer (2001-2013) in the preface to the book. He adds “Without Jack’s vision and inspiration over the years at the helm of the family business, TAG Heuer would never have achieved the success it enjoys today.”

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