TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

19 Nov. Victory at the Grand Prix de Genève !

  • Petite Aiguille 01

"LA PETITE AIGUILLE" WATCH OF THE YEAR

TAG Heuer’s in-house manufactured chronograph wins the “La Petite Aiguille” Best Watch of the Year Award at the 2010 Grand Prix de l'Horlogerie de Genève.

The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most prestigious award competition. The prize of “La Petite Aiguille” rewards the best watch of the year whose price is under 5,000 Swiss francs ($5,166USD). The victory marks the sixth time in 10 years that TAG Heuer has been singled out for its engineering and design prowess.

"This is great victory for TAG Heuer, and for our Honorary Chairman Jack Heuer," said Jean-Christophe Babin, TAG Heuer President and CEO. "Jack is the creative genius behind so many of our icons, among them the Monaco, the Silverstone and, of course the Tag Heuer Carrera. He designed the first Tag Heuer Carrera in 1964 and has overseen every new generation since. This new version celebrates that legacy. It’s a "Grand Classique" re-invented for TAG Heuer’s 150th Anniversary, faithful to the original in design and spirit, but with a radical new "engine" — the Calibre 1887 — which turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy."

A masterpiece of modern engineering

The TAG Heuer Carrera 1887 chronograph was developed, and is currently produced and assembled in TAG Heuer’s state-of-the-art facility in Switzerland.

Its star component is the Calibre 1887. A new contemporary mechanical chronograph movement, by TAG Heuer. Not different but more efficient. A new classic in the Tag Heuer Carrera tradition.

"The TAG Heuer Carrera 1887 Chronograph epitomizes TAG Heuer’s pre-eminence in mechanical movement and case manufacturing," said Jack Heuer. "We spent 3 years engineering and developing the movement in a "all-under-one-roof" workshop equipped with avant-garde Swiss machines and robots capable of stamping, milling and finishing with to-the-micron precision. This state-of-the-art engineering allows for the production of a true "Manufacture" movement at a very competitive cost — a perfect embodiment of TAG Heuer’s famous "fair cost/fair price" philosophy."

THANK YOU TO THE JURY