TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

11 Feb. WORLD RALLY STAR SEBASTIEN OGIER JOINS TAG HEUER

Already dominant in the most legendary races and racing categories, TAG Heuer now adds World Rally to its "Mastering Speed" podium

The new front-runner on Citroen's WRC team joins driving legends Jenson Button and Alain Prost in the Swiss watchmaker's "150 Years of Motor Racing" Celebrations

TAG Heuer is proud to announce that World Rally star Sébastien Ogier has joined the elite corps of racing champions on the TAG Heuer "Dream Team" of Brand Ambassadors.

The French driver, winner of the Junior Rally Championship in 2008 and now driving for Citroen's top team in WRC, will participate worldwide in TAG Heuer's "150 Years of Motor-Racing" celebrations in 2011, alongside Vodafone McLaren Mercedes star Jenson Button and four-time F1 Champion Alain Prost.

"All the great heroes of motor-racing," said the 28-year-old Ogier, "from Juan Manuel Fangio to Ayrton Senna, have been part of the TAG Heuer legend. Now I'm thrilled to be part of it too, and I will do my best to merit the honor."

After his impressive showing last season with the Citroen Junior Team — including two wins in the WRC Championship — Sébastien Ogier will partner this year with his countryman and seven-time World Champion Sébastien Loeb. After his impressive 4th place overall finish last year, Ogier is widely expected to be challenger for the 2011 WRC title. The thirteen-race season is played out on five continents and kicks off February 10th with the Swedish Rally.

"Signing Sébastien Ogier gives TAG Heuer solid representation in every major arena of motor sports," said TAG Heuer CEO Jean-Christophe Babin. "Adding the World Rally to our existing partnerships with the Vodafone McLaren Mercedes in F1, Audi Sport in Le Mans and Endurance racing, the Automobile Club of Monaco, and our longstanding role as Official Watch of the Indy 500, truly makes us the "Masters of Speed" in the watch industry."