TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

2013 Tag Heuer : a chronology TAG Heuer Carrera MikroPendulum

AN EXCLUSIVE TAG HEUER PATENTED TECHNOLOGY: THE FIRST HIGH-FREQUENCY CHRONOGRAPH REGULATED BY MAGNETS   The first high-frequency chronograph moved by magnets, the TAG Heuer Carrera MikroPendulum is inspired by the TAG Heuer Carrera Mikrograph, the first integrated column wheel mechanical 100/s wrist chronograph with a flying central hand display. Like all MIKRO creations, it is a dual chain platform with a balance-wheel system for the watch (28,800 beats per hour (4Hz) with a 42 hour power reserve), and a hairspring-less pendulum system for the chronograph (360,000 beats per hour (50hz) with a 90 minute power reserve). The crown rewinds the chronograph: the watch is run on a classic COSC-certified automatic movement powered by an oscillating weight. There are 371 components in the dual-chain structure, each designed, crafted and assembled by TAG Heuer’s Haute Horlogerie team of master watchmakers and engineers.   The 45mm case is in sandblasted, fine-brushed and polished titanium. The Grade 5 metal is also used for the pushbuttons and rubberized crown. The curved sapphire crystal is double anti-reflective curved sapphire crystal. The anthracite grey dial is fine-brushed on one side with Côte-de-Genève finishing under the pendulum--the first-ever magnetic oscillator without hairspring, which is on proud display at 9 o’clock. The chronograph minutes counter is at 3 o’clock, the chronograph seconds at 6, and the chronograph power reserve indicator at 12 o’clock. The 100ths of a second are displayed by a sweeping red central hand--and measured out on an a 1/100th of a second scale on the anthracite flange. A high-tech strap in soft, hand-sewn anthracite alligator with black titanium folding clasp finishes the sporting look. This is classic, standard-bearer Carrera, always contemporary, always at the leading edge of technology and design.

Learn more about the Mikropendulum