TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

2013 Tag Heuer : a chronology TAG Heuer Carrera MikroPendulumS

AN EXCLUSIVE TAG HEUER PATENTED TECHNOLOGY: THE FIRST EVER MAGNETIC DOUBLE TOURBILLON   The TAG Heuer Carrera MikroPendulumS is a TAG Heuer Carrera MikrotourbillonS with 2 magnetic Pendulums replacing the hairsprings, one for telling time and one for timekeeping. Composed of 454 working components and based on unique TAG Heuer-patented technology, its watch chain turns at 12Hz and its chronograph chain turns at 50Hz (60 minutes power reserve). The chronograph tourbillon, the world’s fastest, controls the 1/100th of a second, beats 360,000 an hour and rotates 12 times a minute.   The case is forged from a revolutionary material, a chrome and cobalt alloy used in aviation and surgery. It is fully biocompatible, harder than titanium, easier to shape and as luminous as white gold. The case design, with its stopwatch-like placement of the crown at 12 o’clock, is based on the 2012 Aiguille d’Or winner, the TAG Heuer Carrera Mikrogirder, and the Carrera 50 Year Anniversary Jack Heuer edition. The two tourbillon Pendulums and their solid rose gold bridges (18K 5N) are visible through the fine-brushed anthracite dial. The hand applied “100” at 12 o’clock is also in solid rose gold. The chronograph minutes counter is at 12 o’clock, chronograph seconds at 3, and the chronograph power reserve at 9. The 1/100th of a second scale appears on the silver flange. The strap is hand-sewn anthracite grey alligator, very high-tech in style and soft to the touch.     This is a spectacular showcase of Swiss craft and TAG Heuer savoir-faire. The Baselworld unveiling of the brand’s latest concept piece has become a “can’t-miss” moment among watch lovers. The new TAG Heuer Carrera MikroPendulumS is sure to give them a lot to talk about.

Learn more about the MikropendulumS