TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

Savoir faire

Manufacturing

TAG Heuer’s innovative and avant-garde spirit is not only found in the originality of its creations, but also in the way in which it manufactures and assembles them.
Luxury Swiss watchmaking combines manual craftsmanship with the most advanced technology to guarantee quality, precision timing and enduring sophistication.

Craftsmanship
Much of the responsibility for TAG Heuer excellence rests on the talent of its people. TAG Heuer house horologists, or expert watchmakers, have skills which have been developed over several generations. These skills are necessary for the delicate operations in assembly. TAG Heuer watchmakers must carefully construct wheel and pinions that are barely visible to the naked eye, or fix hands on a shaft 1/10th mm in diameter. Developing these multi-skilled craftsmen requires major investment in training and led to the creation of TAG Heuer’s own watchmaking school.

Technology
Inspired by other high-tech sectors, TAG Heuer has developed a revolutionary semi-automated line. Each watch movement is individually followed along the line by high-performance software. After a station, the movement is automatically sent to the next relevant station, although craftspeople maintain complete control. This mix of artisanal craftsmanship with high-tech automation and space-age materials allows for the creation of incredibly innovative products.

Innovation
One of these innovative products is the Calibre 1887 –a new TAG Heuer chronograph movement produced and assembled in-house. The Calibre 1887 is an audaciously re-engineered version of the original 1887 TAG Heuer oscillating pinion and column wheel. Oscillating at 28,800 beats per hour, this 39-jewel, 29.3mm movement has 320 working parts – a stunning feat of mechanical engineering. With this in-house chronograph, TAG Heuer, the only watch manufacturer to master 1/10th and 1/100th second accuracy in mechanical chronograph movement, continues to prove why it is the leader in Swiss precision timing.