TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

Savoir faire

Quality & Tests: 60 tests for ultimate quality

The TAG Heuer drive for excellence has pushed its experts to exceed regular watch making standards and establish their own strict quality standards. These TAG Heuer-designed quality testing procedures, tests and tools have been officially endorsed with a patent from the Federal Institute for Intellectual Property in Switzerland.

Whether it is X-Fluorescence to analyse metals and precious elements, or submarine ultrasound waves to test the solidity of jewellery models, TAG Heuer tests and tools use the most advanced cutting-edge technology. In some cases - like the machine designed to test the reliability of Aquaracer 500M push buttons underwater – TAG Heuer have even purpose-built special equipment.

While these numerous quality tests are each carried out independently, the ultimate goal is to give insight into the real life of a TAG Heuer timepiece. For example, after a race, a cyclist might take a shower while wearing the watch. So tests will simulate the shocks and vibration of the race, the effects of perspiration and heat, and also the watch’s water-resistance.

Some of the 60 TAG Heuer quality tests:

1.    Water-resistance
2.    Resistance to U.V. ageing
3.    Resistance to extreme temperatures
4.    Resistance to the external environment
5.    Traction-Resistance
6.    Vibration Resistance
7.    Resistance to dropping
8.    Impact resistance
9.    Resistance of functions to ageing
10.    Analysis of materials and metallic coatings

After each TAG Heuer timepiece has successfully passed these and other stringent tests, it is time for a final inspection. During visitage the watch undergoes a final meticulous examination by an expert watchmaker, who ensures the perfection of the entire piece.