TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

Savoir faire

Research & Development

Industry professionals regularly tell TAG Heuer R&D that they shouldn’t reinvent the wheel. That what they’re doing can’t be done. But TAG Heuer R&D teams have always gone their own way. It is these experts need to consistently challenge long held principles about watchmaking that is behind the most innovative achievements in the company’s history.

During 150 years at the forefront of Swiss avant-garde, TAG Heuer has frequently “reinvented the wheel”. One of the brand’s first patents was that awarded to Edouard Heuer in 1887 for the oscillating pinion - a major benchmark in modern watchmaking and still a vital element in most mechanical chronographs.

TAG Heuer R&D policy, to progressively reinvent the most basic principles of watchmaking – energy, transmission and regulation, while anchored in this impressive heritage, is taking them forward into the next millenium.

As an example, 2010’s Concept Watch - the TAG Heuer Pendulum Concept, which presents the first ever oscillator in a mechanical movement without a hairspring. Since 1675, the regulating organ of all mechanical watches has been a balance wheel and spiral hairspring system. In the TAG Heuer Pendulum Concept, the traditional hairspring is replaced by an “invisible” or virtual spring derived from magnets.

Using the combined talents and skills of in-house designers, production and quality engineers, with other specialists from the watch, car and medical industries, allows TAG Heuer to “think outside the box”. New ideas often take years of concentrated effort to come to fruition.

This was the case with the sensational TAG Heuer Monaco V4 Concept Watch, the results of 5 hard years of laboratory conception, simulation and construction. To make it, TAG Heuer engineers substituted the traditional pinion and gear transmission with an entirely new belt-driven mechanical transmission. Monaco V4 became a commercial reality at the end of 2009, when it was successfully launched in limited edition of 150 “Haute Horlogerie” pieces.