TAG Heuer ladies and men watches elevate swiss watches timekeeping to an art.

Recognised the world over for both craftsmanship and accuracy, Swiss watches are synonymous with luxury watches… and within this remarkable universe, TAG Heuer timepieces stand as the peak achievement in watchmaking. With progressive designs and technological innovation, they represent more than mere sports watches or luxury timepieces – they embody a class apart.

Indeed, TAG Heuer chronograph watches stand alone as the summit of Swiss watch timekeeping accuracy. In a sublime union of speed and precision, the company is the official partner of Oracle Team USA – champion of the America’s Cup – and of renowned Formula 1 car manufacture McLaren. In addition, its luxury sport watches serve as the official timekeepers of the Monaco Grand Prix – one of the most illustrious races in the world.

Timelessly elegant yet decidedly modern, a TAG Heuer watch combines hand workmanship with the best in cutting-edge technology, for ladies’ and men’s watches representing rich heritage, distinctive quality and novel developments. With automatic watches that feature high frequencies between 21,600 and 360,000 vibrations per hour (as with the Calibre 360), exceptional mechanical accuracy is not the exception, but the rule. As such, numerous automatic watch movements by TAG Heuer boast the respected Official Swiss Chronometer Control (C.O.S.C.) certificate.

From an aesthetic standpoint, TAG Heuer timepieces are no less remarkable. These luxury Swiss watches bring together a perfect union of premium materials selected and crafted by expert specialists. By combining the very best traditional materials, like lustrous gold, resistant steel, supple calfskin or the finest alligator leather, or by accentuating them with the latest modern innovations, such as state-of-the-art rubber and textiles, TAG Heuer erases the lines between the conventional perceptions of sports and luxury watches. Quality finishes that include black PVD finish, delicate brushing and ruthenium coating are as distinguished as they are inventive, and as aesthetically pleasing as they are practical.

Equally outstanding are TAG Heuer swiss watches for women – the perfect embodiment of discrete sophistication. Its diamond watches, for instance, bring a hint of dazzling femininity to the legendary men’s watch models on which the TAG Heuer name was built: the Monaco, the Aquaracer, the TAG Heuer Carrera, the Link and the TAG Heuer Formula 1. Stylish ladies’ timepieces boasting sumptuous materials and restrained lines, these feats of watchmaking perpetuate the expert artistry and flawless precision that have marked the brand’s identity for over one hundred years.

Visually beautiful, unequivocally dependable, perfectly fashioned, elegantly avant-garde…TAG Heuer watches go far beyond luxury or precision timepieces; they are the summit in Swiss skill and expertise, thrust boldly forward into the unknown to redefine swiss ladies and men watches.

Savoir faire

The Spirit

If you are boldly going anywhere you boldly go with a TAG Heuer.  Timepieces which have played a vital role in the exploits of the most dashing and daring champions and adventurers of the past 150 years.

 

A passion born young. Still in his twenties founder Edouard Heuer decided keys were a windup and consigned them to history with his groundbreaking crown-operated winding system. Being in the forefront was the most stylish position, a position TAG Heuer assumed and has retained.

 

Over three centuries at the cutting edge of timekeeping on land, sea and air.


TAG Heuer clocks winners on the waves, on the track, in lawn tennis and on Formula 1 circuits. And for more unusual exploits. A Time on Trip device was aboard the Graf Zeppelin’s first transatlantic flight. The intrepid Hugo Eckener also installed it on his Zeppelin a round the world trip in 1929.
Modern day Olympic recordbreakers in Antwerp in 1920, Paris 1924 and Amsterdam in 1928 raced against stopwatches including the Heuer Mikographs and Micrcosplits. Wordbeaters take their prized winning times from TAG Heuer. 

 

The gold standard of time, on occasion, literally. A gold TAG Heuer was presented to Prof Auguste Picard who headed sky high in a ballon to a record height of 15,781m. Aside from airships and ballons by the Thirties TAG Heuer timepieces had become key and trusted fixtures in cars and planes worldwide.

 

As the jet set took flight TAG Heuer is master of the time zones

For a newly globalised post World War 2 world TAG Heuer introduced the Twin Time in 1955 which displayed two time zones simultaneously. And then went beyond. A TAG Heuer stopwatch shot into space on the first manned flight aboard Mercury–Atlas 6 in the hands of astronaut John Glenn. 

 

In 1971 TAG Heuer joined forces with Enzo Ferrari  and became the Official Timekeeper for the roaring red Formula 1 stable from 1971 until 1979. In the midst of this association the Chronosplit was launched – a double digital display quartz marvel precise to 1/100th of a second. Senior Ferrari ordered 15.